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by Mack Hanan (2011)

The salesperson acts as a trusted advisor, working closely with customers to thoroughly understand their goals and challenges.
Instead of focusing on product features, this approach emphasizes proposing tailored solutions that generate measurable business value for the client.
It’s especially effective in complex or high-stakes sales environments, 
fostering strong partnerships based on profitability and mutual benefit.

Consultative selling is especially effective in complex or high-stakes sales environments, fostering strong partnerships based on profitability and mutual benefit.

Pros
  • Strengthens trust and long-term client relationships
  • Increases customer satisfaction and loyalty
Cons
  • Requires significant time to research and understand each customer
  • May lengthen the sales cycle
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