Home The Sandler® Selling System

Founded in 1967, the Sandler sales methodology focuses on guiding the sales process collaboratively without high-pressure tactics.
It redefines the traditional sales process by emphasising trust and honest conversations.
This methodology stresses meaningful relationships and delivering high-value solutions.

88% of salespeople who undergo Sandler training report improving their sales strategies.

• Salespeople position themselves as trusted advisors and view the buyers as equals.
• Both parties should feel confident and equally invested in ensuring the offer is the right fit.
• Initially, sales reps conduct deep discovery sessions to qualify potential buyers.
• They must tackle common objections like time or budget early on.
• The idea is not to force every deal through, but to understand potential roadblocks ahead so they don’t waste time on leads that aren’t a good fit.

• Emphasises qualification and understanding the buyer’s pain points
• Uses a conversational approach that builds trust and rapport
• Provides a systematic framework for managing the sales process

• Requires significant training and practice to master