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Addresses today’s time-constrained buyers.
SNAP represents Simple, iNvaluable, Aligned, and Priority. Konrath recognized that buyers overwhelmed with information face limited time for decision-making, creating three major obstacles: accessing decision-makers, overcoming status quo bias, and managing change complexity.

• Keep it simple with clear, straightforward value propositions
• Be invaluable by offering perspectives and benefits distinguishing your product
• Ensure alignment so your solution matches buyers’ primary goals and needs, making it relevant and urgent
• Focus on priority by addressing buyers’ most pressing issues

• Simplifies sales processes aligning with modern buyers
• Emphasizes speed and clarity
• Encourages understanding buyer decision-making processes

• May oversimplify complex sales
• Requires quick adaptation and responsiveness