Home N.E.A.T. Selling

N.E.A.T. selling is a modern alternative to traditional sales qualification processes like BANT (Budget, Authority, Need, and Time frame) and ANUM (Authority, Need, Urgency, Money).
This methodology helps salespeople qualify buyers using a thorough discovery process, allowing them to identify and prioritice hot leads.
Sellers focus on connecting product benefits to buyer pain points, demonstrating economic impact, mapping accounts to include decision-makers, and setting a timeline to ensure timely deal closure.

Needs: What is the deep, underlying problem the prospect is trying to solve?

Economic impact: How does solving this problem affect their bottom line? What’s the financial benefit of your solution?

Access to authority: Is the person you’re speaking with the decision-maker, or do you need to engage others in the buying process?

Timeline: When does the prospect need a solution in place?

• Helps prioritise opportunities based on impact and feasibility
• Encourages strategic and value-driven sales conversations

• May not be suitable for all sales environments